Found this news interesting:
Ancestry.com Reports Growth on both its subscribers(10%) and revenue (18%). The Reason? according to CEO Timothy Sullivan of Ancestor's parent company, The Generations Network, the products offered by Ancestry.com carry universal appeal: access to digitized census and immigration records, and an online service to upload and connect family trees. The Generations Network claims that about 10 million family trees and nearly one billion names have been added by users since July 2006, using both free and subscription services.